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Linear Channels and AVOD SOMOS FAST EXPANDS DISTRIBUTION OFCINE EN ESPAÑOL, CINE DE HORROR, AND NOVELAS DE SIEMPRE

  • 22 hours ago
  • 3 min read

SOMOS Fast, the company dedicated to producing and distributing Spanish-language, advertising-supported entertainment—whether through free linear channels or on-demand content (FAST or AVOD channels)—continues to expand its distribution footprint, increasing its presence in this new and innovative window of the industry. SOMOS Fast, chaired by Luis Villanueva (President and CEO of SOMOS Group), produces the channels Cine en EspañolCine de Horror, and Novelas de Siempre, and distributes its library in On Demand (AVOD) format on major platforms with pan-regional coverage across the Americas, the United States, and Mexico.

 

The consumption of streaming entertainment and advances in technology have led to the growth of platforms that serve an audience primarily between 16 and 34 years of age, gradually expanding to older age groups. These options have popularized advertising-supported content, whether on demand or through linear channels, where television signals are scheduled in a manner similar to traditional free-to-air or pay TV channels. The widespread availability of high-quality internet connections makes it possible to reach audiences that were previously only accessible through satellite or more costly methods.

 

SOMOS Group, a company focused on Spanish-language entertainment, launched SOMOS Fast in 2024 to participate in this segment. SOMOS Fast introduced its channels Cine en Español and Cine de Horror, leveraging the group’s experience and long-standing relationships within the film industry (SOMOSTV produces the pay-TV channel ViendoMovies, and SOMOS Distribution distributes films worldwide). The company subsequently launched Novelas de Siempre, a genre in which the group has extensive experience in both distribution and production.

 

The channels are delivered to platforms through Amagi, a broadcast and streaming technology company that provides infrastructure for television networks, FAST channels, and OTT platforms. Amagi enables the launch, distribution, and monetization of live, linear, and on-demand video channels entirely through the cloud. The content library of SOMOS Fast’s channels is also available for On Demand monetization, an option that aligns strongly with evolving audience consumption habits.

Cine en Español and Cine de Horror continue to expand their distribution and are both available on connected TVs and internet platforms across the region. Cine en Español offers linear and on-demand programming supported by advertising, featuring Spanish-language films from all genres and nationalities, including modern productions starring talent recognized by audiences. Cine de Horror programs films and series within this genre, which is especially popular among Latino audiences and carries a distinctive cultural resonance. Both channels stand out for their modern “online look,” reinforcing brand positioning, as well as for high-quality interstitials used for unsold inventory and promotional highlights. Cine en Español is available on platforms such as Sling, LG, Plex, Fawesome, FlixLatino, Rlaxx, Runtime, Freecast, Zoneify, KloudTV, Streamix, and OrkaTV. Cine de Horror, meanwhile, is available on platforms including The Roku Channel, Sling, Plex, FlixLatino, Freecast, Fawesome, Runtime, WispTV, Streamix, and OrkaTV.

 

Novelas de Siempre programs telenovelas from all major producing countries within the genre—content that has historically enjoyed strong acceptance among fans. The telenovela is the quintessential Latin genre, and these highly emotional dramas transcend borders, resonating deeply with Spanish-speaking communities in the U.S. and Latin America. Themes of love, betrayal, revenge, and family secrets keep viewers engaged, fostering strong emotional connections and enduring loyalty across all age groups. The channel schedules consistent programming blocks to build viewing habits, featuring weekly premieres and weekend marathons. Launched in late 2025, the channel airs titles such as La Dama de RosaPiel SalvajeEsmeraldasAmor de CarnavalChepe Fortuna, and Francisco el Matemático, while also offering access to dramas from countries such as Turkey and others. The channel is currently active on platforms including Plex, Streamix, Freecast, FlixLatino, and BeondTV, among others.

 

Luis Villanueva, President and CEO of SOMOS Fast and SOMOS Group, stated: “We are very satisfied with our position in this new market through SOMOS Fast. We are applying the technical and professional expertise we have accumulated over many years in a way that clearly differentiates us in this segment. SOMOS Fast, its channels, and their growth reflect the innovative spirit of SOMOS Group and its companies in response to the technological changes shaping the entertainment industry. We continue to add more platforms and will be announcing important new distribution additions in the coming days. We are also planning to deepen our presence in AVOD (On Demand) and expand our channel portfolio into attractive genres, which we believe represent a forward-looking and strategically key opportunity for those of us who operate in this business.”

 

 
 
 

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